About IRG Media

Good work starts
with understanding.

A hands-on marketing practice built around curiosity, clear thinking and a close working relationship.

Souhail Bougri
Souhail Bougri / Founder, IRG Media

From the founder

Understanding the business
is part of the job.

IRG Media is led by Souhail, a marketing practitioner with experience across e-commerce and service businesses in Morocco and international markets.

His experience includes running e-commerce activity himself and working on client campaigns. That perspective shapes a practical approach: understand the customer, examine the offer and connect the marketing decisions.

AI supports research, analysis and production tasks. Human judgment remains part of the strategy and the work delivered.

Meet on a discovery call

Take the business seriously.

Understand the priorities and treat the work with care.

Set clear expectations.

Be candid about the scope, the process and what the available evidence supports.

Stay curious.

Research deeply, explore creative angles and keep learning from the work.

Different skills.
Shared direction.

Ayoub Kra

Ayoub Kra

Web Designer

Mehdi Lehmamy

Mehdi Lehmamy

Copywriter

Amine Essabir

Amine Essabir

Performance Marketer

Ayoub Barday

Ayoub Barday

Content Creator

A conversation.
A clearer starting point.

Tell us about the business and the marketing decisions you are facing.

Book a discovery call